About Us

Safeguard Personal Financial Planning.

We support you navigate your financial life, with honest advice focused on where you are now, your needs and values and your aspirations for the future.

Eugene Ryan

Qualified Financial Adviser

Tilted Tripod Weddings-21.jpg
 

I set up Safeguard Financial Services in 2008. Previously I worked in mortgage brokering and banking. I avoided financial planning for a long time, because of what I thought being an “insurance salesman” would mean.

Over the years I have come to realise that people need good, honest, straight forward advice to help them navigate their financial life.

It has been a pleasure to help people take control of their finances, reduce their stress, and safeguard what is important to them.

I am incredibly proud that we have grown this business by referrals. The best compliment I can receive, is the trust that is placed in me to take care of your friend, family or colleague.

Laura Fitzgerald

Qualified Financial Adviser

Tilted Tripod Weddings-5.jpg
 

I joined the Safeguard Team in 2016. 

Having been made redundant after the birth of my daughter, I decided to rethink what I wanted to spend my time doing. I wanted to step away from big companies and really help people, but I wasn't sure how. 

I have previously worked in financial recruitment, property management and training both in London and Ireland. A friend recommended I should work with Eugene and that started me in the industry of financial services.  I am now a fully qualified financial adviser. Logic, family values and taking responsibility are key aspects for me.  Helping our customers with their financial planning to protect what is most important to them, is my motivation.  I am part of the Safeguard team because honesty and integrity are paramount.

It is extremely satisfying to help people take control of their finances using  behavioural economics.  The psychology of money is fascinating and the simple tools and money hacks we provide has made a huge difference to the energy that people give to money.  The more people who can benefit from this training the better so they can stop stressing about it, feeling guilty about it, and start enjoying it!